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I’m Jacob Wallach an ex-TikTok and Nielsen strategist, creator with 500K+ followers, and the founder of Social4TheWin.
I’ve worked with Fortune 500 brands, and now help brands and agencies win on social through smart strategy and bold execution.
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Where do you show up and why based on audience, goals, and performance.
Develop social-first formats, series, and content structures that are native to the platforms.
Build a system to identify, brief, and scale with the right creators.
Align creators, content, and live initiatives to drive TikTok shop and affiliate sales.
Guide where to invest and what to amplify before money hits the feed.
Track content, sentiment, and performance, while optimizing across platforms.
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Creator-led content guided by clear briefs, sharp messaging, and elevated with each creator’s unique voice.
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Interviews, walk-throughs, and off-the-cuff content with real reactions, genuine moments, and human connection.
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Skit-style, character-driven, and tightly structured concepts that that focus on relateable and relevant topics.
From creators averaging 500K+ followers to marketers shaping the world’s biggest brands, our curated events bring people together to learn, connect, and collaborate offline.
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The social playbooks we’ve crafted for brands and agencies that we've worked with.
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Built a scalable, creator-first TikTok framework that defined the brand’s voice and content structure.
Reframed their social strategy around passion-driven spending to boost relevance and creative impact.
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Created a playbook for TikTok Shop and e-commerce brands, integrating full-funnel strategy and content.
We help brands win by connecting the dots,
Strategy, content, creators, and performance, into one unified social system.
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