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Read By The People Shaping Social Media!

Creators with 150M+ Followers. Marketers from brands like the NFL, Macy's, Samsung, Shutterstock, and Hello Sunshine.

People
Creators

From trendsetters to storytellers, these are the creators shaping what shows up on your feed. They've built brands, launched products, and shifted culture.

Collective Reach: 150M+
Goal
Marketers

From social leads to integrated marketers and influencer marketers, from brands and agencies shaping the cultural zeitgeist and social media.

$100M+ Marketing Budgets

Fuel for the Social-Obsessed

Explore our latest creator spotlights, brand collabs, and bold commentary on what’s really working in social.

The Show Era

From YouTube "Originals" to TikTok, creators are building binge-worthy series that feel like streaming TV.
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Gatsby Goes Digital

Inside a modern media performance: luxury, chaos, and calculated creator storytelling from The European Kid.
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Relationships > Algorithm

From getting a job at TikTok to a photo shoot campaign in the Maldives, how one intro can change everything.
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Waldo Won’t Win

Hundreds of millions are posting. Few get discovered. Here’s how you can easily stand out to brands.
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Not Just For Athletes

Creators from every niche, can create at for sports events. You don’t need to play the game to create in the moment.
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High Tea at Tiffany’s

Jackie Aina and Monet McMichael bring generational beauty, luxury, and cultural storytelling to Tiffany & Co.
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The Everyday Pâtissier

From pastry student to creator star, Allison Chen reimagines Le Pain’s workshops with flair.
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Gatorade’s G60 Gauntlet

Gatorade’s ultimate test of endurance, strength, strategy where only one will earn the title of Official Creator Athlete.
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Severance Meets Social

Apple's corporate thriller reimagined with creators who already live it, what if creators were actually severed?
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From Dugouts to Drip

How Bryce Harper’s coffee content could spark Starbucks’ next great social-first partnership.
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The Fortnite Resurrection

After breaking the internet, creator Vexbolts returns to social media with a Fortnite in-game revival.
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Creator's Fly First Class

Why creators are the new first-class passengers and how airlines can turn turbulence into six-figure storytelling.
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Mascot IP with POV

Spider-Man should be duetting fails. Elmo should be replying to comments. Every character should have a TikTok
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Luxury Too Cool to Post?

High-fashion brands traet social like a high-end production. Meanwhile, creators are rewriting the dress code.
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Content, Creator, Candy

Conversation with creator Kelly Salpeter and how Hubba Bubba could break the internet (and a world record).
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Creators Wear Many Hats

Sara Leeds juggles agency life and Doorman Stories. Plus an Olympic Bose campaign cuts through the noise.
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COD, Karnage, & Amex

From COD to Karnage Clan, Landon isn’t playing games. Plus, a hot take on AMEX’s declining social strategy.
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Sasquatch & Soundtracks

Why artists like Tommy Richman succeed on TikTok, and how Jack Link’s is beefing up its numbers.
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News Needs a Makeover

Traditional outlets treat TikTok like TV. While, creators like Dave build loyal news-hungry audiences on social.
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Nasty Girl Marketing

Marc Jacobs trades polish for puppet creators and TikTok chaos, and somehow all eyes are on the brand.
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TikTok on the Clock

An ex-TikTok employee & creator POV on the ban, the politics, and what happens if the clock really runs out.
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Street Pics & Sauce Flops

Mr. NYC Subway’s rise in content creation. Plus, Heinz fails to season and flavor it's sauces on social.
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Prank Pop, Skittles Stop

Vincent Gao’s pranks are popping. While skittles is still finding its flavor and predicting new candy products.
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Social4TheWin Begins

250+ creators and marketers. 70M+ in reach. Events, insights, and a mission to fix social, from the inside out.
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