Social Media Strategist | TikTok Insider | Creator @Excel Daddy | Founder, Social4TheWin

I don’t just work in social. I live in it! As a creator, a strategist, and someone who’s built on every side of the ecosystem.

Platform. Creative. UGC. Affiliate. Paid. Creator Partnerships. Monetization. I break it down clearly. No buzzwords, no posturing.

I tailor the conversation to the audience in the room: creators, marketers, agency leads, or execs trying to make sense of it all.

If you want an insightful speaker who challenges the obvious, and makes it practical, let’s talk.

How I Show Up

I bring real-world examples, an honest perspective, and a clear voice on what’s actually working in social today.

Formats

Keynote Speaker

Panelist

Fireside Moderator

Guest Lecturer

Podcast Guest

Workshop Leader

Live In-Depth Strategic Insights

I share insights that bridge the gap between creators, brands, and platforms where conversations go beyond the highlight reel.

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Speaking Topics

Here are few example topics Jacob can cover:

Integrated Social Strategy:

Connecting Creative, Media, and Influencer Without the Silos

Most teams work in silos. Creative, influencer, paid, and comms all operate independently. This session breaks down how to align across functions, integrate performance insights, and create a unified system that drives results across platforms.
Strategic Creator Partnerships:

From One-Off Collabs to Scalable Systems

Influencer marketing shouldn’t be a one-time stunt; it should be a repeatable growth engine. How leading brands move beyond static campaigns and build long-term creator systems that turn creator content into consistent business impact.
Creative That Performs:

From Research to Real Content That Actually Connects

High-performing content doesn’t happen by accident; it’s built from insight, iteration, and platform fluency. How can brands and creators use data, and audience insights to craft content that connects while  testing, adapting, and developing creative that drives both relevance and results.

Let’s Build a Session That Stands Out

Actionable insights. Real stories. A fresh take for your audience. Let’s make it happen.

Subscribe for bold collabs, strategy that scales, and sharp takes from the frontlines of social.
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